Ikea’s Blue Bag Is Bigger Thanks to This Traveling Sculpture

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Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer.

The sculpture will be on display in Chicago’s Millennium Park June 17 and in Houston June 24. Following these appearances, the Big Blue Bag will make its way to New York once the smoke from the Canadian wildfires dissipates and outdoor conditions improve.

“Investing

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Brandy is a freelance writer for Adweek covering augmented reality.